My recent position was with Irwin Naturals as the Creative Director over their new CBD Brands. My successful tenure includes the development of all artwork for three new brands of CBD-based products, including packaging, website material, and brand identity.
The FLOCHI CBD food and beverage brand was concepted to be for a more on-the-go youthful customer. I chose a rich with color, bold, up-close, visual direction so you can almost taste it’s yummy appeal. For the website, social and all collateral pieces I maintained a strong overall graphic approach that was carried throughout the brand.
We created HydroCanna CBD skin care brand to become a beacon for health & wellness, positive body image and strong sense of self confidence for women. It is about empowering her with self-care, that conquers her inner demons, to face her challenges, and gives the freedom to have beautiful skin to be proud to show off.
The box was created with 2 parts. When you opened it, you get the surprise element of an empowering, wrap-around quote that gives the customer the message that the company really cares. This bottom of the box gives them a secondary keepsake to use for dried flowers, makeup brushes etc. This helps keep “HydroCanna” in their minds. I used watercolor to create a feeling of hydration and the freedom birds have for the packaging. Using the blue to purple tones for a soft feminine clean feel. This brand message look and feel was used for the website, social and all collateral including the trade shows.
LoveMyPet CBD brand is to provide your furbabies with safe and effective wellness supplements and treats that help them thrive. I created the brand direction around feeling the love between the pet and their owner. Reflected in the website. The pets I chose for the packaging had a lot of character about them and the copy reflected this a lot. Sometimes letting the character icon pets do the talking.
In my role as Creative Director for Irwin Naturals, I was responsible for the creation of marketing campaigns, website design, and collaboration projects with photographers and stylists. I also work extensively with the executive branch to ensure cohesive brand alignment with company goals and values, as well as to ensure that timelines and budgets are met.
Package design for Papa & Barkley. One of several package design explorations I created for “P&B Kitchen” Cannabis Infused Chocolate Bars and Bites. This is a new brand for them and is still in the creative development stage. I am showing one of my favorite design directions here.
This is one of several package design explorations I created for P&B Skin Care Wellness. A new Cannabis Infused Skin Care brand for Papa & Barkley. This is a new brand for them and is still in the creative development stage. So a final design has not yet been chosen. The project is still in the works.
Designed a new line of cold-crafted live resin vape boxes and gummy bags for Irwin Naturals. I used the beautiful close-up Trichome flower images of the plant, while keeping the Irwin Naturals brand look and feel. I needed to design with the look and feel of the Irwin Naturals brand using the logo and colors. Other products are being developed.
Package design for Aye Monroe. A new line of hair growth products. ayemonroe.com
Design for two summer promotional drinks for Zevia.
One of several design explorations for Brand Agency’s client Rebel Rose. Three organic flavored waters.
Package design for POM Wonderful pomegranate arils.
POM Wonderful display bins designed for grocery stores to be used for the three month pomegranate season. Drove sales so well, the client chose to use this design for several years in a row.
Grocery store display for Almond Accents. Sweepstakes promotion to win a free trip to Barcelona and other prizes. Sold more products than any other in the client’s history. Plus the promotional brochure to buyers.
CD cover for Frank Fitzpatrick. Collection of his original songs. Frank is a LA based music producer.