About
My extensive years of experience as a professional Art Director and Graphic Designer have given my passion and enthusiasm a consistent creative outlet. During this time period I have succeeded in creating and managing an independent design firm while developing an extensive network of diverse clientele. My expertise encompasses branding, concept development, all things digital, package design, print design, ad campaigns, and creation of logos.
My recent position was with Irwin Naturals as the Creative Director over their new CBD Brands. My successful tenure includes the development of all artwork for three new brands of CBD-based products, including packaging, website material, and brand identity. The brands, known as FLOCHI, HydroCanna, and Love My Pet, have allowed Irwin Naturals to revamp their image and target consumer goods in food/beverage, skincare, and pet product categories.
In my role as Creative Director, I was responsible for the creation of marketing campaigns, website design, and collaboration projects with photographers and stylists. I also work extensively with the executive branch to ensure cohesive brand alignment with company goals and values, as well as to ensure that timelines and budgets are met.
My main focus has always been in luxury - creating compelling design campaigns for clients in the product areas of food, floral services, health care, personal well being, hotel, spa, fashion, and beauty.
Capabilities
Branding & Identity Design
Digital Marketing
websites, banner ads, social content,
email marketing
Video Design, Editing & Art Direction
Packaging Design
Marketing Collateral
brochures, publications and retail advertising
Team Management
Photo Art Direction
Photography
Taken with my IPhone
Book Design
Consumer Product Design
designer pet feeding mats