About

As a seasoned Senior Art Director and Graphic Designer, I’ve had the privilege of transforming my passion into a wide range of creative projects. With extensive experience as an independent freelancer, I’ve developed a diverse client base and refined my expertise in branding, concept development, digital design, packaging, print design, advertising campaigns, and logo creation.

In my latest role as the Creative Director at Irwin Naturals, I had the pleasure of spearheading the creation of brand identities for three exciting new CBD product lines: FLOCHI, HydroCanna, and Love My Pet. My work involved designing packaging, developing website materials, and shaping the overall brand aesthetics. These efforts played a significant role in elevating Irwin Naturals’ presence in the competitive CBD market.

I’ve had the opportunity to craft innovative marketing campaigns and website designs through collaborations with talented photographers and stylists. Working closely with executives, I ensure that brand strategies align seamlessly with company objectives, while adhering to timelines and budgets.

My specialty lies in luxury design, where I’ve created captivating campaigns for clients across various industries, including beauty, skincare, food/beverage, cannabis, floral services, healthcare, personal well-being, hospitality, fashion and book design. I’m dedicated to delivering high-quality, visually stunning solutions that exceed client expectations

I am passionate about creating visually compelling and strategically effective design solutions that drive brand recognition and business growth.

Capabilities

Branding & Identity Design

Digital Marketing
websites, banner ads, social content, 
email marketing

Video Design, Editing & Art Direction

Packaging Design

Marketing Collateral
brochures, publications and retail advertising

Animated Gifs

Log Design

Project Mangement

Team Management

Photo Art Direction

Book Design